Vision and Mission
- Be a global corporate business house, providing products, services and brands worldwide
- Foster excellence and stand for ‘best value brand’ in the consumer’s mind
- Be growth-focused, based on quality and innovation in products and services
- Invest judiciously in youth and experience
- Emerge as a major player in every product category ventured into
- Live the principles of sound governance
Core values
Commitment
We thrive on building long-term relationships with our customers, suppliers and employees.
Entrepreneurship
We emphasise on the reading of consumer insights; we invest in innovation in order to plug emerging consumer needs
Teamwork
We provide an environment which fosters teamwork and cooperation.
Quality
Our responsibility lies in enhancing our business associates’ trust and confidence in us.
Integrity
We work with un-compromising integrity; laying the foundation for trust, communication transparency and living up to our commitments.
Knowledge management
We utilise knowledge and information to achieve results.